Creative Sparks #7 - The Purpose Pivot: Brands Beyond Profit

Event Details

Join us on August 17th for an exclusive online event that delves into the world of purpose-driven brands.

In an era where brands are expected to stand for more than just profit, understanding the dynamics of purpose-driven branding is essential.

At the event, Neol Creative Leaders Alex, Ahmet, and Ana will delve into the intricacies of what it means for a brand to be truly purpose-driven. They will discuss how purpose influences brand positioning, messaging, and storytelling, and highlight the challenges and opportunities that come with it, such as maintaining authenticity, ensuring profitability, and forging impactful partnerships.

To further enrich the conversation, Louis-Philippe Trapanier, one of the winners of this year's Cannes Lions Grand Prix for Good award, will join the trio, sharing his firsthand experience and insights. The discussion will also touch on emerging trends, innovations, and the pivotal role of technology in driving purposeful initiatives.

Register below to engage with our panel and gain a deeper understanding of these topics.

San Francisco (PDT) - 9 AM
New York (EDT) - 12 PM
London (BST) - 5 PM
Istanbul (TRT) - 7 PM
Dubai (GST) - 8 PM

Our Host & Speakers

A portrait of Alex Pasini, short brunette hair and beard, wearing white shirt under a black sweater.

Alex Pasini (host)

Brand Builder, Futurist, Change & Innovation Consultant

A creatively-driven senior strategy executive, Alex excels in leading multi-cultural, multi-disciplinary teams in collaborative business environments. He played a key role in the Honda E European launch campaign, representing the power of believing, the importance of challenging conventions, and the beauty of dreams becoming reality.

Portrait photo of the speaker Ahmet Akin with short gray hair and gray beard, wearing black sweater over gray shirt, smiling.

Ahmet Akın

Brand Strategist, Purpose & Culture Consultant

With a belief in the immense power of human potential, Ahmet thrives on co-creation and systems thinking. He is excited by the potential of working with teams to uncover new possibilities together, aiming to help leaders create sustainable change in their businesses, communities, and countries.

Ana Salles

Creative Strategist | Content Director | Social Media Specialist

Ana is a multi-faceted creative with over a decade of experience in content, social media marketing, and brand strategy. Her portfolio spans diverse industries, including Meta, Instagram, PayPal, Xfinity, and OLAY. Fueled by a passion for creative storytelling as a force for good, she empowers purpose-driven brands through her agency, Magia Creative.

Photo of the speaker Louis-Philippe Trepanier checking their phone, wearing black hat, black coat, black pants and white sneakers.

Louis-Philippe Trepanier (guest speaker)

Brand Strategist

An innovative branding strategist and creative leader, Louis-Philippe played a key role in the award-winning Anne de Gaulle campaign, which earned the Grand Prix for Good at Cannes Lions. At the event, Louis-Philippe will be sharing more about the initiative involved renaming Europe's largest airport with extensive rebranding with a commitment to creativity, social impact, and purpose-driven branding.

The Future Shapers Program

An 8 week long connected learning program that brings together individuals
and organizations to enhance their ‘futures literacy’ at the intersection of impact and business

Independent Talent

Develop future-proof leadership capabilities, shape impactful projects and influence strategic decisions.

Innovation Leaders

Deepen your perspective about how talent and companies might collaborate to shape impactful models for the fast-changing landscape of business.

Organizations

Empower your teams to learn new ways of leadership and decentralized collaboration and get up to speed with industry-changing trends in impact-focused areas.

Is it for you?

Our programs are supported by future thinking organizations.
We combine passionate individuals with most critical skills to solve most complex challenges. Check out our upcoming programs.

Attend this sprint if

You are highly curious and passionate about communities.
‍
You are motivated to collaborate on and build prototypes
‍
You get energized with interactive live sessions with lots of fun.

You want to be a part of a like-minded and diverse cohort.
‍
You can commit 4 hours per week.

Do not attend this sprint if

You aren’t interested in growing a community-mindset.

You don’t want to get your hands dirty and produce.

You want to be a passive listener at online lectures.

You don’t want to engage with other cohort participants.

You aren’t willing to commit to an immersive experience.

You will

During this 3 week journey with a curated cohort you will

Learn

The practical frameworks.

Explore

The fundamentals of community theory.

Work

On group prototypes to grow intentional communities.

Connect

With domain experts and like-minded community gardeners.

How can we

Grow sustainable communities where skills, passions, and incentives are aligned to become an unstoppable force for change?

Sprint calendar

Week 1

Monday

Cohort Kickoff Session
18 June @ 5 - 6:15 PM CET
Workshop

Wednesday

Cohort Kickoff Session
20 June @ 5 - 6:15 PM CET
Inspiration

Thursday

Circle Meeting
21 June @ 5 - 6:15 PM CET
Inspiration

Week 2

Monday

Cohort Kickoff Session
18 June @ 5 - 6:15 PM CET
Workshop

Wednesday

Cohort Kickoff Session
20 June @ 5 - 6:15 PM CET
Inspiration

Thursday

Circle Meeting
21 June @ 5 - 6:15 PM CET
Inspiration

Week 3

Monday

Cohort Kickoff Session
18 June @ 5 - 6:15 PM CET
Workshop

Wednesday

Cohort Kickoff Session
20 June @ 5 - 6:15 PM CET
Inspiration

Thursday

Circle Meeting
21 June @ 5 - 6:15 PM CET
Inspiration

Creative Sparks #7
The Purpose Pivot: Brands Beyond Profit

Our Host & Speakers

Guest Speakers

The Future Shapers Program

For Organizations

Is it for you?

The Purpose Pivot: Brands Beyond Profit

You will

How can we

Sprint calendar

Creative Sparks #7The Purpose Pivot: Brands Beyond Profit

Our Host & Speakers

Guest Speakers

The Future Shapers Program

For Organizations

Is it for you?

The Purpose Pivot: Brands Beyond Profit

You will

How can we

Sprint calendar

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Creative Sparks #7
The Purpose Pivot: Brands Beyond Profit